Video 3: This is My Picture


Item 1: Interview with Claudia Tellegen, the Netherlands.

ClaudiaTellegen is employed by the NCRV, a Dutch public broadcasting organisation. In1990 she graduated at the Dutch Film Academy in Amsterdam and has worked as a documentary maker for the weekly series ‘Dokument’ since 1992. For this series she directed (amongst other titles) "Living with Aids", "Voices and Delusions" (about schizophrenia), "Miss is Ill" (about cuts in Dutch education system and the consequences)

Claudia Tellegen completed the documentary "Cookies and Chocolate" about the Verkade factory in 1998. When she started shooting the film the reorganisation was well underway. She invested time and energy into getting both men and women, managers and factory workers, in front of the camera to tell the story.

Claudia Tellegen:

"Most of the time women are not as confident as men in front of the camera. As a programme maker, it’s your obligation to make women perform well on the screen. And if they’re not good enough, usually it’s because you didn’t put enough energy into it."

"They say, interview the one who tells the story best. But who is that? The one who’s first in line? Is that the best one? It’s the first one. It’s the easiest one. And you’ll be home before six."

"The fact that I find it important that women should be on television is not just because I think it’s ‘unfair’ that men are always in the picture. It’s much more that I think it makes better television. Because women have a story that hasn’t been told yet. It’s up to us to look for the stories."

Item 2: Interview with Elin Østraat, Norway.

Elin Østraat has worked as an editor, director and journalist for NRK since 1992. She studied literature and journalism at the University of Oslo.

In 1999 she was responsible for the talk show "Direkte Sexy" (Sexy on Air). The show was aimed at young people and was meant primarily to entertain.

Elin Østraat:

"‘Sexy on Air’ was a special programme. Because it was about sex, we had to talk about gender. We had expected that the girls would need more support to speak as openly and frankly as the boys. But we were wrong. The boys and the girls were equal."

"I was far more afraid to provoke and shock the viewers than my male colleague. I was more afraid to be vulgar. Men go easier on these things, they just go ahead and do it. We women tend to take things so seriously."

"If women in television took more responsibility, we would have more influence - and some horrified men."

Item 3: Interview with Ari Hakahuhta, Finland.

Ari Hakahuhta works for the Finnish Broadcasting Company (YLE). He is a journalist at the television news department. He studied journalism and mass communication at the University of Tampere and received several awards for his journalistic work at YLE.

Ari Hakahuhta made the news item about women in the army. After a workshop in the ‘Screening Gender’ project, he made another version of the same item.

Ari Hakahuhta:

"For me it’s a matter of quality."

"It’s not just about gender awareness. If you want to have a good quality story, you need to interview the subjects of that story. In terms of pictures and images, you need to see those subjects moving, being active. If you think for example about ethnic minorities, with this same approach you can make better stories about these groups too. So it’s primarily a matter of quality."

Item 4: Interview with Victoria Dyring, Sweden.

Victoria Dyring is host of the SVT children’s programme "Hjärnkontoret" (Think Tank). She also researches items for the programmes and writes her own scripts. She studied environmental studies, history of science and writing at the University of Stockholm.

Victoria Dyring:

"Television affects people. That’s a fact. And that’s why is so important to have an equal gender representation in television. Even more so when you do a show about technology and science, because that is a very man-dominated world. And it mustn’t be so in the future. Girls watching the show shouldn’t feel ‘this is not something for me’."

"Since I started hosting the show, we got more girls to watch us. It shows how important role models are."

"You’ll always find a male expert in this field. You have to get this man to recommend a female colleague. It’s not that difficult to find a woman. It just takes time."

Item 5: Interview with Hans Janke, Germany.

Hans Janke studied History and Philosophy at the University of Bochum. Previously Head of the Adolf Grimme Institute, in 1992 he became Head of Drama at ZDFwhere he has overall responsibility for programme policy. He and his team have been responsible for many successful drama programmes.

Hans Janke:

"Many stories that we adapt for television start out from this triangle of men, women and emancipation. We want to talk about life in such a way that it gives a moment of liberation. That is our duty."

"It is not my intention to create something in the line of feminist politics. That would be wrong. You need a moment of emancipation in drama, but it has to grow out of the story itself."