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TV audience nears a billion Italy · 10/10/2003 09:52:28
This year's World Rally Championship TV audience will be the biggest ever, according to the WRC's commercial boss David Richards.
"This year we'll achieve one billion," says Richards, "Five years ago the sport wasn't achieving 10 per cent of that."
Richards pointed out that Interest is still growing too. "In France there's more coverage than ever," he continued. "I'm meeting another major broadcaster in Italy. Things look very good for TV in this series." © Copyright wrc.com
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